Vision

Enhancing the emirate’s reputation, supporting decision-making and leading in community service, embodying the vision of His Highness the Crown Prince

Mission

To elevate the Office into a leading platform for decision-making and official representation, through an institutional system built on excellence, innovation, impactful media and a motivating work environment

Strategic goals

• Lead in community initiatives and events, and deliver outstanding public services that meet the community’s aspirations
• Raise the quality of decision-making and develop the executive and strategic agenda and the mechanisms for delivering the highest mandates
• Establish a professional work environment built on national talent that supports financial sustainability and uses the latest technology to raise institutional efficiency
• Build an integrated media system that strengthens communication and raises the emirate’s reputation
• Consolidate the active presence and influential official representation of His Highness the Crown Prince locally and internationally